Tools + Creative Workflows
New tools are useful when taste stays in charge.
I use AI and other modern tools as a flexible production layer across writing, visual development, music, video, research, prototyping, and workflow design. The value is not making the most output. It is knowing what to make, what to keep, what to reject, and how to turn experiments into something real.
Workflow stages
01
Start with the human creative direction
02
Define audience, tone, taste, and constraints
03
Select the right instruments
04
Generate, draw, produce, record, or build
05
Curate aggressively
06
Refine manually
07
Assemble the final experience
08
Document the workflow
09
Improve the system through repetition
Example workflows
- - music concept to finished promotional track
- - sketch or prompt to visual campaign direction
- - generative image exploration to curated art series
- - project idea to structured product prototype
- - creative brief to reusable content system
- - AI output to human-directed final asset
AI production layer
ChatGPTClaudeGeminiMidjourneyRunwayKlingSunoPerplexity
Creative production
ProcreateAdobe Creative CloudFinal Cut ProMosh Proaudio production toolscoding toolsautomation tools